A freshly opened champagne bottle in gold foil, its black Champagne Palace label showing the garden-arch crest
Two glasses of champagne, one holding a mother-of-pearl caviar spoon engraved Champagne Palace

Champagne Palace

The Grand Entrance

Brand identity & website Weddings & events

Since 1994, Champagne Palace has been the setting for some of New Orleans’ most cherished celebrations, with an acre of European-style gardens, twenty-foot Corinthian columns, twin spiral staircases and chandeliers that have witnessed three decades of first dances. The team came to us wanting a brand world, and a website, that carried the same sense of occasion as the venue itself: timeless, gracious and unmistakably theirs.

Services

  • Brand Identity
  • Brand Guidelines
  • Website Design
  • Art Direction
  • Print & Collateral
Three ivory envelopes, each flap blind-embossed with the Champagne Palace garden-arch crest
A stack of round coasters printed with the CP monogram inside a fine ring
Ivory and black Champagne Palace matchboxes in gold foil, with the monogram and the garden arch, on a silver tray

The monogram & the garden arch

A bride in a flowing ivory gown hurrying down a staircase, softly blurred
Two flutes of champagne on a silver tray with coasters showing the garden arch and the CP monogram in gold
Black Champagne Palace matchboxes with gold monograms, piled on a silver tray

Coasters & matchboxes

At the heart of the creative direction was The Grand Entrance: the moment a couple steps through the garden arch, or descends the staircase in front of everyone they love. It let us frame the venue not as a room to be booked, but as the setting for an arrival, the first scene of a story families retell for years.

The palette is drawn from the venue’s own materials. Palace Ivory and Champagne Linen are warmed by Estate Gold and Antique Gilt, then grounded in Deep Truffle and Garden Taupe. A CP monogram and an engraved illustration of the garden arch travel from embossed envelopes and coasters to matchboxes, cocktail napkins and the champagne label, so every detail a guest touches belongs to the same evening. The new website follows the way couples plan, moving gently from first impression to private tour. The result is a brand as considered as the celebrations it hosts.