A long solid-wood trestle dining table in a sunlit room with plaster walls and exposed beams
An engraved illustration of a writing desk with a lamp, books, plans and a hand plane, the initials CDW on its drawer

Custom Design Woodworks Furniture & Bespoke Fabrication

The Maker’s Mark

Brand identity & website Furniture & woodworking

Custom Design Woodworks is a small, family-owned workshop building hand-crafted solid-wood furniture to order, from dining tables, chairs and benches to sideboards, vanities and built-in shelving, each piece made for the room it will live in. They came to us wanting a brand with the same qualities as the work itself: honest materials, quiet proportions and the kind of finish you only notice up close.

Services

  • Brand Identity
  • Brand Guidelines
  • Website Design
  • Art Direction
  • Print & Labels
A business card with the oval monogram, Custom Design Woodworks, Furniture & Bespoke Fabrication, lying on linen in dappled light
A cream hang tag printed with the oval monogram, tied with white cord against olive linen
Colour story: six round swatches in white, greige, olive, black and umber

The monogram & the colour story

A frayed linen label printed with the oval monogram on dark brown cloth
A mood board on deep navy: linen, a landscape painting, a walnut armchair, wood samples, a platform bed and the monogram

Linen label & mood board

At the heart of the creative direction was The Maker’s Mark. Furniture makers have long signed their best work, with a stamp inside a drawer or a brand beneath a tabletop, and we built the identity around that gesture: three initials set in an oval, made to be printed, stitched and tied onto every piece that leaves the workshop.

The palette is drawn from the workshop and the rooms the furniture is made for: warm white and natural linen, deep olive and umber, anchored in near-black. The monogram appears on hang tags, linen labels and business cards, while an engraved illustration of a writing desk, complete with plans and a hand plane, shows how every commission begins. The website, now in the making, works like a catalogue, with each piece shown alongside its wood and stain options and a simple way to ask about one of your own. The result is a brand with the quiet confidence of something built to last.