A woman in a white sundress strikes a playful pose beside the Fully Faced Up seal on a frosted-glass wall
The two founders in matching white dresses and sunglasses in a marble lobby, one holding a Fully Faced Up tote

Fully Faced Up Laser + Skin

Quiet Couture

Brand identity & website Beauty & aesthetics

Fully Faced Up is a laser and skin studio in Toronto’s Fashion District, a private suite on Spadina Avenue offering laser hair removal, IPL photofacials, resurfacing, microchanneling and RF contouring. Its two founders wanted a clinic that felt less like an appointment and more like a beauty house: polished, discreet and as considered as the care inside it.

Services

  • Brand Identity
  • Brand Guidelines
  • Website Design
  • Art Direction
  • Signage & Merchandise
A frosted-glass door etched with the Fully Faced Up seal, a treatment chair glimpsed beyond it
The Fully Faced Up seal pressed into cocoa powder
A canvas tote with black handles, printed with the Fully Faced Up seal

The FF seal

The two founders in white beside a rain-speckled studio window
A cream leather treatment chair beside a side table of skincare, with a marble wall behind
Lips and cheek seen through fluted glass

Inside the studio

At the heart of the creative direction was Quiet Couture. The studio sits in a heritage building where a gilded crest still reads “Fashion” above the lobby, and we let that history set the tone: treatment as tailoring, with skin cared for and refined over time, the way a garment is fitted, rather than fixed in a single visit.

The palette is taken from skin itself, from soft blush and warm cream to cocoa and a deep, almost-black espresso, set against clean porcelain white. The FF monogram sits inside an oval seal, ringed by the name and Laser + Skin, and it holds its line whether it is etched on frosted glass, printed on a canvas tote or pressed into cocoa powder. The website carries the same restraint, setting out each treatment clearly and leading to booking in a few calm steps. The result is a clinic with the presence of a beauty brand and the privacy of a suite.