Hands loosely braiding long blonde hair, seen from behind
A taupe sky with soft clouds and a thin vapour trail

Xtended Hair Co. Hair Extensions

Through the Arch

Brand identity & website Beauty & hair

Xtended Hair Co. is a hair extension studio in Mississauga, Ontario, offering premium extensions, salon colour and fitting services, and online training for stylists learning the craft. Its founder wanted a brand that could speak to all three audiences at once, with the polish of a beauty house and the warmth of a chair you look forward to sitting in.

Services

  • Brand Identity
  • Brand Guidelines
  • Website Design
  • Art Direction
  • Signage & Print
The Xtended Hair Co. logo in white over a black-and-white portrait of a woman with windswept hair
The XH monogram in gold foil on pale textured paper
The arched Xtended Hair Company badge with the XH monogram, in gold on taupe paper

The XH monogram & the arch

A black hanging sign reading Xtended Hair Co. on a building façade
Colour story: five arched swatches in sand, cream, charcoal, white and taupe over a black-and-white portrait
A mood board of waves, linen folds, braided hair, sand and stone in neutral tones

Colour story & mood board

At the heart of the creative direction was the arch. An arch is a doorway, and a salon is one too: you walk in one way and leave another. We drew the X and the H as a single interlocking monogram and set it beneath a fine arched frame, a shape that returns in the colour story, the signage and the site.

The palette stays close to natural hair and skin, in warm sand, stone and soft white, grounded in charcoal and finished in brushed gold. The monogram is foiled onto textured card, the full wordmark hangs on a black sign, and black-and-white portraiture gives the brand its editorial edge. The website brings the shop, the salon and the training together, with shade matching to help clients choose a colour before they book. The result is a brand that looks as good as its clients feel on the way out.